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Memory & Payload Guide

Understanding NFC memory and what you can store

The Problem

NFC chips have limited memory measured in bytes. Choosing a chip with insufficient memory means your URL or data will not fit. Understanding memory requirements prevents costly mistakes.

Who This Is For

  • Users planning URL redirects or data storage
  • Developers encoding complex NDEF records
  • Businesses with long URLs or tracking parameters
  • Anyone unsure which memory size to choose

Quick Decision Rules

  • 1
    URL under 50 charactersNTAG213 (144 bytes) with room to spare
  • 2
    URL 50-100 charactersNTAG213 (144 bytes) should fit
  • 3
    URL 100-400 charactersNTAG215 (504 bytes) recommended
  • 4
    URL 400+ charactersNTAG216 (888 bytes) required
  • 5
    vCard without photoNTAG215 (504 bytes) usually sufficient
  • 6
    vCard with photoNTAG216 (888 bytes) required
  • 7
    Wi-Fi credentialsNTAG213 (144 bytes) typically sufficient

Common Mistakes to Avoid

  • Forgetting NDEF overhead (10-15 bytes)
  • Not accounting for URL encoding (special characters expand)
  • Using UTM parameters without checking total length
  • Assuming advertised memory equals usable memory
  • Not testing actual URLs before bulk ordering

Frequently Asked Questions

NFC memory is measured in bytes. Each character in a URL typically uses 1 byte. However, special characters and NDEF formatting add overhead, so plan for 10-20% more than your raw content length.