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NFC for Marketing & Promotions

Turn physical touchpoints into measurable digital engagement

The Problem

Traditional marketing materials (flyers, posters, packaging) have no way to track engagement or drive immediate action.

  • No visibility into how many people actually engage with your materials
  • Friction between seeing an ad and taking action
  • Unable to update campaign content without reprinting
  • No personalization based on location or context

The Solution

NFC tags enable instant smartphone engagement with trackable, updatable content. One tap connects customers to landing pages, videos, discounts, or apps.

Track every tap with analytics (time, location, device)
Update destination URLs without replacing tags
Zero app download required - works with native NFC
Create urgency with time-limited experiences
Integrate with existing marketing stack

Frequently Asked Questions

Yes, use dynamic URL services or your own redirect with UTM parameters. Each tap can be logged with timestamp, approximate location, and device type.